The early years of computer programming had a singular focus on the underlying data and processes being automated with a naive disregard for the human working with the application. As the audience for the computer applications outgrew the back-office personnel to include everyday users, the discipline of human-centered design has become critical to elevate the… Continue reading The Digital Transformation Trap — Compromising Human Experience with Agility and Speed
Tag: Digital Transformation
“Design For All” — A Transformation from Group Thinking to Design Thinking
Launching the latest technology-enabled solutions is a low hanging fruit for an organisation in pursuit of digital transformation. A sustainable change will depend on the extent to which teams and leaders who don’t do design believe in the value of thinking for design. The tangible benefits of user-centric methodologies and innovation centers will remain elusive… Continue reading “Design For All” — A Transformation from Group Thinking to Design Thinking
The Irony in the Pursuit of One’s Purpose — The Story of Namma Studio
Imagine a piece of the jigsaw puzzle in isolation and removed from rest of the set. If it had a voice, it would probably raise some familiar questions, “Why do I exist? Look at my odd shape. What purpose can this random shape serve? And don’t get me started with the colors. How would I… Continue reading The Irony in the Pursuit of One’s Purpose — The Story of Namma Studio
Rohit Malekar 