We all appreciate what it takes for someone to run a marathon, even if not many of us have attempted it. At some point in our lives, we all have given a shot for a quick sprint or a long jog and know how hard it is to sustain it for 26.2 miles. However, it… Continue reading The Secret to Building Sustainable Businesses May Lie in our Ability to Sketch, Sing, and Scribe
Tag: User Experience
The Digital Transformation Trap — Compromising Human Experience with Agility and Speed
The early years of computer programming had a singular focus on the underlying data and processes being automated with a naive disregard for the human working with the application. As the audience for the computer applications outgrew the back-office personnel to include everyday users, the discipline of human-centered design has become critical to elevate the… Continue reading The Digital Transformation Trap — Compromising Human Experience with Agility and Speed
Rohit Malekar 